Over the past five years, the Middle East has experienced an extraordinary influx of startup capital.

The region raised more than $4 billion in venture funding in 2023 alone, according to MAGNiTT, with the UAE and Saudi Arabia accounting for over 70% of the deal volume.

Capital is no longer the bottleneck, execution is.

As startups race from Seed to Series B, the operational gap widens. Founders are often visionary but overwhelmed. They need more than capital and boardroom advice — they need structured, embedded support to drive growth. This is where a new figure is rising: the Operating Partner.

Why the region’s next wave of startup growth won’t be driven by capital - but by execution.


From capital injection to capacity building

MENA venture capital is evolving fast. Traditional investors played a passive role — funding rounds, board seats, light follow-up. But newer players like Nuwa Capital, Shorooq Partners, Khwarizmi Ventures and Global Ventures are adopting a more active, value-creation-oriented approach.

This mirrors global shifts. Firms like a16z and Insight Partners have long integrated Operating Partners into their portfolio model — not as consultants, but as execution enablers.

In MENA, where many startup teams lack depth in operational leadership, this model is becoming essential. The Operating Partner bridges the strategy-to-execution gap, builds internal capabilities, and helps deliver real traction.

As Shoroooq’s GP Shane Shin puts it: “ We want to be the founders’ first call - not just with money, but with help buiding.” - Wamda, 2023


Who are Operating Partners- and why now?

An Operating Partner is a senior operator who embeds within a startup to drive execution alongside the team.
They differ from consultants (who advise), coaches (who guide), or investors (who oversee). They act.

The best Operating Partners are:

  • Strategic and hands-on
  • Capable of working at C-level, but comfortable operating in the trenches
  • Focused on delivering business outcomes, not just frameworks

Their core expertise often includes:

  • Go-to-Market execution : growth marketing, sales enablement, CRM
  • International expansion : market prioritization, setup, local adaptation
  • Strategic partnerships : alliances, channels, ecosystem plays
  • Sales performance : revenue operations, pipeline, pricing
  • Brand and content strategy
  • Leadership development : especially for first-time founders

In a region where over 60% of startup founders are building their first venture (MAGNiTT, 2024), these hybrid profiles are invaluable.


The MENA opportunity: Talent gap meets execution

The scale-up ecosystem in MENA is still young.

While funding is abundant, senior operating talent remains scarce, particularly in post-Series A environments.

According to Flat6Labs, nearly 40% of MENA startups cite “lack of experienced talent” as a top barrier to scaling.

Operating Partners fill this void in a flexible, cost-effective way. They:

  • Step in when full-time hires are premature or risky
  • Bring battle-tested playbooks from other markets
  • Help accelerate time-to-market and reduce execution risk
  • Transfer skills to internal teams through coaching and systems design

They act as fractional CMOs, CROs, COOs — not forever, but just long enough to build the foundation.


Highlighting Success: Industry Examples

In Europe, Operating Partners are already a well-known lever for private equity and early-growth funds. They intervene in missions such as redesigning go-to-market strategies, structuring revenue engines and commercial dashboards and leading international rollouts.

In the Middle East, though the role is newer, it’s gaining traction:

  • A SaaS company in Dubai with scattered messaging and underperforming growth: The Operating Partner restructured the brand narrative, launched a new content engine, implemented CRM tracking, and mentored the Head of Marketing — leading to a +35% increase in qualified leads in 3 months.
  • A Riyadh-based B2B fintech needing international expansion: The Operating Partner helped prioritize 3 markets, ran a Go to Market sprint in English and Arabic, and closed 2 distribution partnerships in less than 8 weeks.
  • A VC-backed healthtech startup across UAE and KSA: The Operating Partner led a strategic partnership program with local healthcare providers and restructured the commercial pipeline, doubling MRR within 6 months.

Towards a new generation of Operating Partners

The new generation of Operating Partners is defined not just by experience — but by mindset.

They are:

  • Cross-functional: fluent in ops, brand, sales, partnerships
  • Flexible: available on a fractional, project or “done-with-you” basis
  • Hybrid: able to combine strategic thinking with tactical execution

And increasingly, they are independent professionals, not just full-time fund employees. This allows for greater agility — and the ability to support multiple companies without conflict.

In the Middle East, this opens the door to more global-local connectors, more entrepreneurial thinkers and to more women leaders joining the ecosystem — not as founders, but as force multipliers.


The Future of Operating Partners in the Middle East

As the MENA ecosystem matures, value creation is no longer about access to capital — it’s about the ability to operate at scale.

Operating Partners offer a pragmatic, flexible solution.
They accelerate commercial performance, unlock new markets, build internal capabilities — and leave founders stronger, not more dependent.

For investors, this is not a cost — it’s a hedge.
For founders, it’s not a sign of weakness — it’s a sign of focus.

So if you're building in the Middle East, don’t just ask “Who should we hire next?”

Ask: “Who can help us execute better, faster, smarter — starting now?”

by Lise Yacoub

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